This course is for anyone who wants to learn how to develop and leverage great marketing plans.
In this course Developing a marketing plan you will learn how to write, implement and leverage great marketing plans. On the basis of a marketing plan framework, you will learn how to analyse a market, describe your strategies and outline tactical marketing programs that link to your strategy.
How to organise a cross-functional team to help you create a marketing plan is part of this course as well.
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