Foundations of B2B marketing

The Foundations of B2B marketing course is for anyone who wants to understand the essentials of B2B marketing and how to create relevant, differentiated and effective marketing for B2B brands.

This is a premium course. Premium courses can be bought for one year
-75%
€ 59.99
  • Introducere curs
  • Conținutul cursului
  • Media

Introducere curs


The investment in business-to-business (B2B) brands is the same as in consumer brands. This Foundations of B2B marketing course will teach you the essentials of B2B marketing and how to create relevant, differentiated and effective marketing for B2B brands.

What defines B2B marketing, how to set objectives, avoid mistakes, and benchmark your efforts against your competition are all part of this course. This course explores how to execute research and better understand your market and competitors, and how to develop a winning marketing strategy, setting out tactics and strategies to help you market your services and products to other business more effectively. Measuring your efforts, and the benefits of using a CRM-system conclude this foundational course.

Conținutul cursului

SUBIECTE
1. B2B marketing objectives
The importance of objectives
The different types of objectives
Mistakes to avoid
Benchmarking against objectives
2. Marketing strategy
Marketing strategy is important
B2B elements in a marketing strategy
Buyer personas
Writing a creative brief
Developing tactics
Customer relationship management (CRM)
Measuring and optimising
Human-to-human (H2H) marketing
3. The basics of B2B marketing
What is business-to-business (B2B) marketing?
Evolution of B2B marketing
The role of a B2B marketer
The relationship between B2B marketers and sales
4. Understanding the market
Knowing your category
Knowing your competition
Anticipating future trends
How to compete in your category
 
 

Media