Developing a value proposition

Contains: Understanding value proposition | Its benefits | Its costs and more

This course is for everyone who wants to have a framework to create their own exceptional value proposition.

Available via: English

Prices from: / Month *      


Course Introduction

You value proposition is one of the most crucial components of your marketing. A value proposition defines what makes your offering unique, and motivates prospects to buy and remain loyal.

In this course, you will learn how to craft a great value proposition. It starts with the importance of the value proposition, and helps you determine how your prospects perceive the features and benefits of your product or service. It showcases the components of a great value proposition by defining its tangible features, and showing examples of how to use intangible benefit tactics to drive your growth marketing. The importance of understanding price, cost, and the power of “free” are also included in this course.

Why buy this course?

When you have completed this course, you will be able to develop your value proposition that will drive your business towards success.

Additional information

This course is part of our Workplace Essentials suite of courses.


The price for an organisation of this Developing a value proposition course is € 6.00 per user per 12 months.

Special Offers

This course is included in our ENTERPRISE Package.

The DuoTrainin FOUNDATION Package consists of 40+ courses, for which an organisation pays EUR 79 or CZK 1,990 per user per 12 months.

Our ENTERPRISE Package consists of 90+ courses and includes all courses from the FOUNDATION Package. The price for organisations for the DuoTrainin ENTERPRISE Package is EUR 199 or CZK 4,990 per user per 12 months.

Both these packages include our Learning Management System (LMS). The minimum amount of users for both these packages is 10.