Social media is often used to research the products and services people need to run their businesses. This course will explain how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and content marketing, and explore the benefits of the major platforms.
Also included in this course are tips for creating a social media policy for your organisation, and measuring your success.
When you have completed this course, you will be able to establish an effective social media marketing policy for your business.
This course is part of our Workplace Essentials suite of courses.
The price for an organisation of this B2B Social media marketing course is € 5.00 per user per 12 months.
This course is included in our FOUNDATION Package.
The DuoTrainin FOUNDATION Package consists of 40+ courses, for which an organisation pays EUR 79 or CZK 1,990 per user per 12 months.
Our ENTERPRISE Package consists of 90+ courses and includes all courses from the FOUNDATION Package. The price for organisations for the DuoTrainin ENTERPRISE Package is EUR 199 or CZK 4,990 per user per 12 months.
Both these packages include our Learning Management System (LMS). The minimum amount of users for both these packages is 10.
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