Key account management

Contains: Selecting key accounts | Key account strategy | Key account managers and more

This course is for anyone who wants to understand key account management and how it contributes to the success of a business.

Available via: English

Prices from: 1.50 € / Month *      

30 day money back guarantee

Course Introduction

The most important asset of a company is its base of loyal customers. In order to grow and expand, some of these customers require special attention in order to retain them and acquire more business.

In this Key account management course, you will learn the basics of key account management, explaining what it is, why it is important, and how to tackle the key account management process.

How to select key accounts, develop a key account strategy, hire and train key account managers, and measure key account results are all covered in this course.

Why buy this course?

When you have completed this course, you will be able to understand key account management and why it is a separate activity from sales. You will have learned how to manage key accounts competently to contribute to your company's long-term success.

Additional information

This course is part of our Workplace Essentials suite of courses.


The price for an organisation of this Key account management course is EUR 5.00 per user per 12 months.

Special Offers

This course is included in our FOUNDATION Package. 

The DuoTrainin FOUNDATION Package consists of 40+ courses, for which an organisation pays EUR 79 or CZK 1,990 per user per 12 months.

Our ENTERPRISE Package consists of 90+ courses and includes all courses from the FOUNDATION Package. The price for organisations for the DuoTrainin ENTERPRISE Package is EUR 199 or CZK 4,990 per user per 12 months.

Both these packages include our Learning Management System (LMS). The minimum amount of users for both these packages is 10.